For Steve Ludlum

Steve Ludlum, "Steve of Virginia", writes the Economic Undertow blog, where he is developing a critique of modernity in the tradition of Rousseau and Nietzsche.

Here is an email I received today from BMW.  I own a 22-year old red convertible, a 325ic.  You may see it parked at many a trailhead in the PNW in the summer.

Steve would never settle for such a humble ride; he deserves something road-devouring like the M6 coupe.

On Wed, Aug 29, 2012 at 8:01 AM, BMW of North America <bmwusa@emails.bmwusa.com> wrote:

Experience the all-new BMW M6 Coupe.     View Online ASPHALT, BEWARE. Dear CHRISTIAN, The power of M—experience it in the latest road-devouring incarnation of the M6 Coupe. Thanks to its brute V-8 engine with M TwinPower Turbo technology—delivering 560 horsepower and 500 lb-ft of torque—this all-new BMW roars from 0-60 in a mere 4.1 seconds.1 And while you’re regaining composure, it’s also producing 10% more power than its V-10 predecessor while using 23% less fuel for added efficiency.2 Yet the M6 retains a softer, more inviting side, with classic coupe proportions and a sleek silhouette edged in M design details. Once inside, carbon-fiber inlays and Merino Leather upholstery highlight its race-inspired interior. An available Bang & Olufsen high-end surround sound system pumps 1,200 watts with orchestra-quality clarity for drivers who demand just as much from luxury as they do from performance. Clearly, the all-new M6 is ready. The only question left is, are you? Find out below. Unleash M Power  Watch now  Lease + Finance Offers  Build Your Own  Test Drive  BMW Ultimate Service® 1Claim based on BMW AG 0–60 test results. 227% less fuel (highway), 18% less (city), 23% less combined based on BMW AG test results. Don’t forget to add bmwusa@emails.bmwusa.com to your Address Book to keep it from skipping your inbox or getting caught in spam filters. We want your experience with the BMW website to be as smooth and reassuring as driving a BMW. Accordingly, we diligently safeguard your privacy. If you wish to review our Privacy Policy at any time, please click on the link below, or copy and paste it into your Web browser’s location window. http://www.bmwusa.com/about/privacy.html We’d like to keep you up-to-date on the latest BMW products, news and events via email. If, however, you’d like to stop receiving them, you can unsubscribe at any time. Please note that we are located at 300 Chestnut Ridge Road, Woodcliff Lake, NJ 07677. ©2012 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. For more information call 1-800-831-1117 or go to www.bmwusa.com.